Regional Onboard Sales & Services Manager

We are looking for a commercially driven and inspirational leader to take full ownership of Stena Line´s regional Onboard Sales & Services business. This is a key leadership role with full P&L responsibility and a strong focus on driving revenue growth, profitability, customer experience, and operational excellence.

In this role, you will lead the commercial performance across the region's onboard operations, ensuring that our retail, food & beverage, and service concepts deliver outstanding customer experiences while maximizing sales and profitability. If you thrive in fast-paced, sales-driven environments and have a passion for leading high-performing teams, we would love to hear from you.

Some of your key responsibilities:

Full P&L ownership for the regional Onboard Sales & Service (OSS) business

Set and deliver budgets and commercial targets

Drive revenue growth (revenue per passenger, conversion, basket value, yield)

Build and lead a strong sales-driven culture with clear targets and accountability

Monitor KPIs and take corrective actions

Ensure consistent execution of OSS concepts in line with standards

Balance commercial performance and customer satisfaction (CSS/NPS)

Collaborate with Group OSS and Marketing to strengthen promotion and delivery

Support product and concept development

Optimize staffing and resource allocation to maximize sales impact and efficiency

Drive operational performance across vessels

Ensure cost control and compliance with safety and company policies

Lead and develop the regional OSS management team

Set targets and follow up through performance management

Build commercial capabilities and ensure talent development

Lead commercial input to refurbishments and onboard concepts

Implement and scale best practices across the region

What you will experience

As a Stena Line employee in Sweden, we offer you an additional benefits package consisting of travel discounts, health allowance, well-being activities, access to a benefits portal, and much more.

Based preferably in our Gothenburg office or our Hamburg office, this role follows an office-first approach, allowing you to work closely with a collaborative team.

Who are you?

At Stena Line, your personal qualities matter just as much as your skills and expertise. Regardless of the role, being welcoming, caring, and reliable guides you in your everyday work and the challenges you face.

To succeed in this role, you are a commercially driven and results-oriented leader who is motivated by creating growth through strong customer experiences, engaged teams, and excellent sales performance. You combine a sharp business mindset with a genuine passion for developing people and know how to turn insights into action. Confident in making decisions and driving changes, you thrive in a fast-paced environment where no two days are the same. At the same time, you are a collaborative and approachable leader who builds trust, creates accountability, and inspires others to perform at their best while contributing to a safe, inclusive, and positive workplace culture.

Qualifications

Proven senior management experience within sales-driven service environments (retail, food & beverage, hospitality, or travel)

Strong track record of driving revenue growth, profitability, and commercial transformation

Experience leading managers and working in complex operational environments

High commercial and financial acumen with the ability to turn data into action

Excellent communicator and influencer, able to align stakeholders around clear commercial goals

Fluent in English and Swedish

Interested?

This is a full-time, permanent position based in Gothenburg or Hamburg within our Business Region Germany department. To apply, please register your profile and send in your application in English as soon as possible but no later than 20 September, 2026. We are having an ongoing selection, so do not wait with your application. To ensure the secure and structured processing of your personal data, we only accept applications submitted through our online recruitment system.

We have collective bargaining agreements with Unionen, among others, who you can contact for more information. Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment. We may conduct background checks as part of our efforts to ensure the quality of our recruitment process.

If you have any questions regarding the position or about the recruitment process, you are welcome to contact Hedwig Blixt, Talent Acquisition Partner, hedwig.blixt@stenaline.com.

About Stena Line

As a leader in sustainable shipping, Stena Line has Europe's most comprehensive route network focusing on transportation of both passengers and freight. We have over 8,750 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company.

Working at Stena Line means having a safe and stable workplace and a great work-life balance. We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion – and welcome all applicants.