PR Director

Company Overview

The client is a restaurant seeking a PR Director to lead public relations, brand communication, and partnership strategies that enhance visibility and reputation in the F&B industry.

Job Summary

The PR Director is responsible for developing and executing the restaurant's public relations, brand communication, partnership, and publicity strategies. The role focuses on strengthening brand awareness, building relationships with media and industry partners, managing public communications, and creating opportunities that increase the restaurant's visibility and reputation. The PR Director will work closely with the Director, General Manager, Operations and Marketing teams to ensure that the restaurant maintains a strong and consistent public image.

Responsibilities

Develop and execute comprehensive public relations and communications strategies to enhance the restaurant’s brand visibility and reputation

Build and sustain professional relationships with media, journalists, influencers, KOLs, business partners, and other stakeholders to secure positive coverage and collaborations

Identify and pursue opportunities for media exposure, partnerships, and brand collaborations that align with business goals

Plan, coordinate, and manage restaurant launches, promotional events, media tastings, VIP events, and other publicity activities to maximize audience engagement

Create and distribute press releases, media kits, corporate profiles, announcements, and other external communications that effectively convey the brand message

Serve as the primary contact for media enquiries, managing responses to maintain a positive public image

Collaborate with social media and marketing teams to ensure consistent brand messaging across all platforms

Develop and nurture relationships with corporate clients, lifestyle brands, event organizers, and strategic partners to generate collaboration opportunities

Support influencer and social media campaigns by identifying suitable content creators and coordinating partnership efforts

Represent the restaurant at networking events, industry functions, and business engagements to promote brand presence

Monitor public feedback, media coverage, online discussions, and industry trends to proactively manage the restaurant’s reputation

Formulate communication strategies to address customer complaints, negative publicity, or reputational risks when necessary

Partner with management to develop promotional campaigns that drive customer engagement and brand awareness

Ensure all external communications align with the restaurant’s brand positioning and image standards

Track and evaluate the effectiveness of PR activities, providing regular performance reports to management

Manage PR budgets, external agencies, and service providers to optimize resource use and campaign impact

Execute additional PR, communications, and business development tasks as assigned by management

Preferred competencies and qualifications

Diploma or Degree in Public Relations, Communications, Marketing, Business, Hospitality, or related fields preferred

Experience in public relations, communications, marketing, hospitality, F&B, lifestyle, or related industries

Established network of media, business, lifestyle, influencer, or industry contacts advantageous

Proven skills in communication, presentation, networking, and relationship management

Knowledge of social media platforms and digital communications

Experience organizing media events, launches, collaborations, or promotional activities advantageous

Strong writing skills with the ability to professionally represent the company’s brand

Commercial awareness to identify partnership and promotional opportunities

Resourcefulness and confidence in engaging diverse stakeholders

Ability to manage multiple projects independently in a fast-paced environment

Willingness to attend restaurant events, networking functions, and business engagements outside normal office hours when required