Digital Campaign Strategist

Company Overview

Benchmarking Pte Ltd is a Singapore-based digital marketing and technology company specializing in TikTok and Xiaohongshu marketing, influencer campaigns, and AI-driven marketing automation to help brands grow in the digital commerce era.

Job Summary

We are looking for a Digital Campaign Strategist to plan and execute creative, results-driven digital marketing campaigns for our clients.

Responsibilities

Develop and execute digital campaign strategies across TikTok and Xiaohongshu to drive client engagement and conversions

Plan campaign concepts, content strategies, timelines, and KPIs to meet client objectives

Collaborate with KOLs, KOCs, influencers, and content creators to enhance campaign reach and impact

Monitor campaign performance using data analysis to provide actionable insights for continuous improvement

Manage campaign budgets and ensure timely execution of all campaign activities

Coordinate closely with clients and internal teams to deliver successful digital marketing campaigns

Stay updated on the latest social media trends, content formats, and digital marketing strategies to maintain competitive advantage

Preferred competencies and qualifications

0–2 years of experience in Digital Marketing, Social Media Marketing, or Campaign Management

Strong understanding of TikTok and Xiaohongshu platforms

Experience in KOL/influencer marketing

Strong analytical skills applied to campaign data and performance metrics

Effective communication and project management skills to handle multiple campaigns independently

Creative, proactive, and results-oriented mindset

Good command of English; Chinese language skills are an advantage