[Expression of Interest] E-commerce Manager (brand/D2C)

Job Description

Position: E-commerce Manager (Brand / D2C)

Salary: SGD 6,500 – SGD 9,000 / month (commensurate with experience)

About the Role

Recruit123 is partnering with our client, a fast-growing consumer brand in Singapore, to hire an experienced E-commerce Manager (Brand / D2C). In this role, you will take ownership of the brand’s digital storefronts (brand.com and marketplace flagships), driving revenue growth, customer acquisition, conversion rate optimization, and repeat purchase loyalty across regional markets.

Key Responsibilities:

Own the commercial performance and P&L targets across the brand’s direct-to-consumer (D2C) website (Shopify Plus) and major marketplace channels (Shopee, Lazada, TikTok Shop, Amazon).

Plan and execute the promotional calendar, product launches, seasonal campaigns, and cross-channel merchandising strategies.

Partner with internal teams and external digital agencies to steer performance marketing efforts (Meta Ads, Google Performance Max, TikTok Ads), optimizing for CAC, ROAS, and customer LTV.

Drive Conversion Rate Optimization (CRO) initiatives, conducting A/B tests on landing pages, site navigation, product detail pages (PDPs), and checkout flows.

Oversee CRM, email/SMS marketing (e.g., Klaviyo), and retention programs to improve customer engagement and repeat purchase rates.

Collaborate closely with supply chain, inventory planning, and 3PL fulfillment partners to maintain optimal stock levels and smooth order dispatch.

Utilize web analytics (GA4, Shopify Analytics) and business intelligence tools to generate weekly/monthly dashboards, identifying trends and operational bottlenecks.

Manage customer experience touchpoints to ensure high satisfaction, quick query resolution, and positive store review ratings.

Requirements

Degree or Diploma in Marketing, E-commerce, Business Administration, or a related discipline.

Minimum 4 to 7 years of direct e-commerce management experience within a brand-led, D2C, retail, FMCG, beauty, or lifestyle environment.

Hands-on expertise with Shopify / Shopify Plus ecosystem, marketplace seller portals, and CRM platforms (e.g., Klaviyo).

Strong analytical acumen with practical experience evaluating digital marketing funnels, ROAS, unit economics, and Google Analytics 4 (GA4).

Solid project management skills with the ability to manage agencies, creative freelancers, and cross-functional internal stakeholders.

Commercial mindset with strong problem-solving capabilities and adaptability in a fast-paced retail landscape.

What’s on Offer:

Competitive monthly base salary ranging from SGD 6,500 to SGD 9,000, alongside performance-based bonus potential.

End-to-end ownership of brand digital presence and expansion initiatives across Southeast Asia.

Dynamic, collaborative work culture with room for strategic career advancement.

Recruit123 Pte Ltd

EA Personnel: Lian Cher Chieh (Steffan)

EA Personnel Registration No.: R1217705

EA License No.: 25C2810EA

steffan.lian@recruit-123.com