Senior Marketing Executive

Senior Marketing Executive / Assistant Marketing Manager

Company: World Farm

Location: Singapore (Office-Based)

At World Farm, Singapore’s leading wholesale and retail garden centre, we’re on admission to transform green living into a lifestyle. As we expand our reach into the casual retail market, we’re looking for a dynamic and creative marketing professional to lead impactful campaigns, manage stakeholders, and contribute to our brand evolution.

This role is perfect for a hands-on, strategic marketer ready to take on more responsibilities, mentor a team, and drive measurable growth.

Job Responsibilities

Digital Marketing

Develop and oversee digital marketing strategies that align with the brand’s strategic direction and support various business units.

Manage the digital presence of all business units, including content creation, curation, and regular updates.

Ensure websites and digital assets are optimised using SEO & AEO best practices.

Plan, execute, and analyse social media and online campaigns, including Google Ads and social media advertisements, to maximise ROMI.

Marketing Campaigns

Plan, develop, and execute marketing strategies to:

Boost revenue and average spend.

Increase membership and grow in-store and e-commerce sales.

Grow growth awareness and craft a brand identity unique to World Farm.

Monitor and report campaign progress, evaluating effectiveness to guide adjustments.

Collaborate with operations, customer service, procurement, external vendors, and stakeholders to develop integrated marketing plans.

Conduct market and consumer research to understand trends, brand awareness, and competitive positioning, using insights to refine strategies.

Branding and Content Creation

Oversee the creation and installation of marketing collateral, including in-store and out-of-home (OOH) materials, brochures, posters, and website content, ensuring O2O cohesiveness.

Write compelling copy for diverse marketing needs and lead creative ideation for campaigns.

Ensure brand consistency across all touchpoints.

Community Engagement and Events

Organise and execute events, promotional activities, and product launches to increase engagement and footfall.

Liaise with strategic partners, sponsors, and vendors to enhance brand visibility.

Develop strategies to engage the membership base and build loyalty through campaigns and activations.

Support influencer and Key Opinion Leader (KOL) campaigns to amplify reach.

Team and Vendor Management

Supervise and mentor a small team (in-house, freelance, and agency) while managing relationships with internal and external stakeholders.

Coordinate tasks, timelines, and deliverables to ensure alignment with overall business goals.

Job Requirements

Education and Experience

Diploma or Degree in Marketing, Communications, or a related field.

At least 4–5 years of experience in marketing, preferably within the retail, FMCG, or F&B industries, with a proven track record in campaign development and management.

Experience with team leadership and vendor management is essential.

Skills and Attributes

Strong knowledge of marketing principles, strategic planning, and current best practices.

Good grasp on marketing for the AI age.

Familiar with both B2B and B2C product and services marketing.

Skilled in managing Google Ads campaigns and social media marketing.

Strong analytical abilities to evaluate campaign performance and derive actionable insights.

Excellent communication and presentation skills, with a knack for copywriting and proofreading.

Self-motivated, detail-oriented, and able to manage tasks without strict supervision.

Passion for sustainability and green living; interest in plants or landscaping is a plus.

Photography, videography, and post-production editing skills are advantageous but not strictly required.

What We Offer

Work Perks:

Free use of commercial pickleball/ futsal courts

Free car and motorcycle parking

Staff pricing for products and services

Discounts at all related and associated entities

Work in a lush garden environment

Flexible Working: Office-based with flexible hours to support work-life balance.

Growth Opportunities: Be part of a dynamic team, shaping the future of World Farm as a leading retail brand.

Innovative Culture: Work in a supportive, collaborative environment where creativity and innovation are valued.

How to Apply

If you’re ready to take your marketing career to the next level, we’d love to hear from you! Send your resume, cover letter, and portfolio (if applicable), and a brief introduction to hr@worldfarm.com.sg.