Content Creator

Content Creator – Social Media & Personal Branding

Company:  Wafra Business Solutions

Location:  Singapore

Role:  Content Creator – TikTok, Reels & Personal Branding

Employment Type:  Full-Time / Part-Time

About Wafra

Wafra Business Solutions is a Singapore-based accounting and business solutions firm supporting SMEs and business owners with greater clarity over their numbers, finances and business operations.

We are looking for a  creative, energetic and social-media-savvy Content Creator  who can help transform accounting and business topics into content people actually want to watch.

A major part of this role will also involve building the  founder's personal presence on social media, particularly TikTok and Instagram.

Your Role

You won't just be posting content.

You will be responsible for helping us  build a recognisable online presence for both Wafra and its founder  through creative storytelling, short-form videos and consistent social media content.

We want someone who understands how to make professional content feel  modern, relatable, human and engaging.

Key Responsibilities

🎥 Video Creation & Filming

Plan, shoot and edit TikTok videos, Instagram Reels and other short-form content.

Be confident behind the camera and able to guide the founder during filming.

Suggest camera angles, locations, movements, hooks and creative concepts.

Capture office, client-facing, educational and behind-the-scenes content.

Turn ordinary working moments into interesting social media stories.

Ensure videos have good lighting, framing, sound and overall visual quality.

📱 TikTok & Social Media Growth

Build and grow Wafra's presence on  TikTok and Instagram.

Research current trends, sounds, formats and content styles.

Develop creative ways to adapt trends appropriately for an accounting/business brand.

Create strong hooks that capture attention within the first few seconds.

Produce content designed to improve views, engagement, followers and enquiries.

Monitor content performance and identify what should be repeated, improved or stopped.

👩🏻‍💼 Founder Personal Branding

A key part of this position is helping build the founder into a recognisable and credible business personality online.

Content may include:

Founder POV and talking videos

Business and entrepreneurship experiences

Accounting and financial tips

SME mistakes and lessons

Behind-the-scenes of running Wafra

Day-in-the-life content

Founder opinions and educational content

Business storytelling

Relatable entrepreneur content

Personal but professional lifestyle content

You should be comfortable saying:

"This would make a good video — let's shoot it."

rather than always waiting to be given instructions.

✂️ Editing & Content Production

Edit videos using  CapCut, Adobe Premiere Pro or similar software.

Add captions, transitions, music, B-roll and appropriate effects.

Create simple social media graphics where required.

Maintain Wafra's premium and professional visual identity.

Repurpose one filming session into multiple pieces of content.

💡 Content Planning

Develop weekly/monthly content calendars.

Brainstorm content ideas independently.

Prepare scripts, hooks and talking points for the founder.

Organise filming days in advance.

Maintain a content bank so Wafra can post consistently.

Who We're Looking For

You should be:

Highly creative

Good at taking videos and understanding attractive camera angles

Comfortable directing someone in front of the camera

Familiar with TikTok and Instagram Reels

Able to edit short-form videos confidently

Updated with social media trends

Good at storytelling

Able to generate ideas independently

Comfortable working closely with a founder

Organised and able to maintain a posting schedule

Willing to experiment with different content formats

You  do not need to be an accountant.

We care more about your creativity, storytelling ability and understanding of social media. We will provide the accounting and business knowledge —  your job is to make it interesting.

What Success Looks Like

Within the first few months, we want to see:

A consistent TikTok and Instagram presence

Improved video quality and storytelling

Increased organic reach and engagement

Growth in relevant followers

Stronger founder recognition

More people discovering Wafra through social media

A consistent pipeline of content instead of last-minute posting

Social media enquiries gradually converting into potential leads

Important

We are  not looking for someone who simply designs posters and uploads them.

We want someone who genuinely enjoys creating content.

You should be the type of person who sees something happening in the office and immediately thinks:

"Wait — don't move. This could be content."

If you're creative, love TikTok/Reels, enjoy filming and editing, and want the opportunity to help build a brand from its early stages, we'd love to hear from you.

How to Apply

Please send:

Your CV

Portfolio or examples of videos you've created

TikTok / Instagram accounts you've worked on, if applicable

2–3 short-form videos you are most proud of

Bonus:  Tell us  3 TikTok ideas you would create for an accounting firm targeting Singapore SME owners.