Marketing & Merchandising Senior Executive

HOW YOU WILL MAKE AN IMPACT:

Reporting directly to the Senior Manager, Watches & Accessories, the Marketing & Merchandising Senior Executive supports the growth and performance of the Watches & Accessories business through business analysis, merchandising, product portfolio management and cross-functional execution. The role combines analytical thinking with commercial acumen to optimize product performance; support buying decisions and execute strategic business initiatives across Southeast Asia.

KEY RESPONSIBILITIES:

Business Performance & Commercial Analysis

Track and analyze weekly and monthly performance of in-range collections and new product launches.

Prepare regular business reports to evaluate category, collection and reference performance, identifying opportunities, risks and corrective actions.

Conduct ad-hoc deep-dive analysis to support commercial decisions and address business challenges.

Monitor key performance indicators and translate data into actionable recommendations.

Merchandising & Product Portfolio Management

Support forecasting and buying activities across the Watches & Accessories categories.

Monitor product performance, sell-out, inventory levels and stock health to recommend optimization actions.

Perform assortment reviews and recommend stock rebalancing to maximize business opportunities.

Partner with supply chain team to ensure healthy inventory levels and support stock transfers for business needs, events and training.

Product Launch & Marketing Execution

Execute local market action plans in collaboration with cross-functional teams to achieve commercial objectives.

Collaborate with Client, Communications and Creative Visual Experience teams to ensure successful product launches and optimal in-boutique visibility.

Support the execution of major initiatives including Watches & Wonders, product launches and strategic business projects.

Maintain an up-to-date product launch calendar to ensure alignment across departments.

Contribute to business presentations and action plan reviews that facilitate commercial decision-making.

Market Intelligence & Business Partnership

Regularly visit competitors to monitor market trends, product launches and client experience.

Gather qualitative feedback from boutiques on product performance and client demand.

Identify emerging trends and commercial opportunities to strengthen category performance.

Act as the key contact for boutique and cross-functional requests relating to Watches & Accessories to maximize sales opportunities.

Organize regular business review meetings with boutique category owners to identify opportunities and performance gaps.

Product Information Management

Adapt global product information for local markets, including pricing and competitor benchmarking.

Maintain accurate product mapping tools and update local pricing twice yearly.

Ensure product launch information and assortment updates are communicated effectively to internal stakeholders.

Maintain accurate merchandising and category documentation to support business operations.

KEY COMPETENCIES:

Min. 4 years of experience in Merchandising, category management or as a business analyst

Data-driven and numerically inclined; able to translate insights into actions with strong analytical and organisational skills

Advanced Microsoft Excel skills with experience using Looker.

Excellent analytical skills

Detail-oriented, proactive and able to work independently in a fast-paced environment.

Strong ownership mindset with a hands-on approach to execution.

Collaborative, enthusiastic, a team player