Marketing Manager (FastFood)

About Popeyes Singapore:

Popeyes Singapore is a leading quick-service restaurant chain known for its flavorful Louisiana-style fried chicken and mouthwatering Cajun-inspired menu. With a growing presence in Singapore, we pride ourselves on serving delicious food made with the freshest ingredients, while providing an unmatched dining experience to our valued customers.

Title: Marketing, Manager

Responsibilities

As the Marketing Manager at Popeyes Singapore, you will be a key player in driving our brand's presence and ensuring impactful marketing strategies. Your role encompasses the following responsibilities:

Marketing Strategy and Pricing Development:

Develop comprehensive marketing strategies aligned with organizational objectives.

Create and execute campaigns that enhance brand awareness and drive customer engagement.

Develop and implement pricing promotions to drive sales and increase market share.

Propose and manage pricing strategies for products across different platforms, such as in-store, online, and through third-party delivery services.

Digital Marketing:

Lead digital marketing initiatives, including social media campaigns, email marketing, and online advertising.

Analyze digital marketing metrics to optimize strategies and improve online presence.

Brand Management:

Safeguard and enhance the Popeyes brand through consistent messaging and creative campaigns.

Collaborate with creative teams to develop compelling visuals and content.

Promotions and Partnerships:

Plan and execute promotional activities and partnerships to drive sales and customer loyalty.

Negotiate and manage relationships with external partners for mutually beneficial collaborations.

Market Research:

Conduct market research to identify trends, competitor activities, and consumer preferences.

Use insights to adapt marketing strategies and stay ahead in a dynamic market.

Budget Management:

Develop and manage marketing budgets, ensuring optimal allocation of resources.

Monitor campaign performance and adjust strategies to maximize return on investment.

Cross-Functional Collaboration:

Collaborate with cross-functional teams, including Operations and IT, to ensure alignment of marketing initiatives with overall business objectives.

Provide support and guidance to junior marketing staff.

Qualifications

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in marketing management, preferably in the food and beverage industry.

Strong understanding of digital marketing trends and platforms.

Creative mindset with excellent communication and interpersonal skills.

Analytical skills to assess campaign effectiveness and make data-driven decisions.

Demonstrated ability to manage projects from concept to execution.

Leadership skills and experience in guiding a marketing team.