FMCG: Business Development Manager

About the Role

We are seeking a high-energy and results-driven APAC Sales Executive to support the company’s regional expansion across the Asia-Pacific market.

This role will be responsible for developing new business opportunities, managing distributor and key account relationships, driving sales performance, and identifying opportunities for market expansion across APAC.

The ideal candidate is commercially driven, analytical and highly adaptable, with a strong understanding of the FMCG industry and a genuine interest in regional business development. This is an excellent opportunity for a sales professional looking to take on greater regional exposure and build a career in international sales.

Key Responsibilities

Regional Sales & Business Development

Develop and execute sales strategies for assigned APAC markets to achieve revenue and business growth targets.

Identify and develop new business opportunities, distributors, partners and key accounts across the region.

Conduct market research to identify new markets, customer segments and commercial opportunities.

Build and maintain a strong pipeline of prospective customers and business partners.

Prepare and deliver compelling sales presentations, proposals and commercial pitches.

Distributor & Key Account Management

Build and maintain strong relationships with distributors, business partners and key accounts.

Work closely with distributors to develop market penetration and sales strategies.

Monitor distributor performance, sales targets, inventory levels and market coverage.

Identify opportunities to improve sell-in, sell-through and overall sales performance.

Support negotiations on pricing, promotions, commercial terms and distribution arrangements.

Trade Marketing & Market Execution

Collaborate closely with the Trade Marketing team to develop and execute market-specific campaigns and promotional activities.

Support the development of promotional materials and sales initiatives tailored to individual markets.

Monitor campaign effectiveness and recommend improvements based on market performance.

Ensure effective execution of brand and promotional strategies across assigned territories.

Sales Performance & Analytics

Achieve and exceed assigned sales targets and KPIs.

Monitor sales performance, market trends and customer development.

Assist with sales forecasting, budgeting and demand planning.

Analyse sales data and promotional ROI to identify areas for improvement.

Prepare regular sales reports and provide management with actionable market insights.

Market Intelligence

Monitor competitor activities, pricing, product launches and market developments across APAC.

Stay informed of FMCG and beverage industry trends and consumer preferences.

Provide insights and recommendations to management on market opportunities and potential risks.

Support management in evaluating new market entry and expansion opportunities.

Customer Management

Deliver a high level of customer service throughout the entire sales cycle.

Address customer enquiries, commercial issues and operational concerns promptly.

Coordinate with internal teams including logistics, supply chain, finance and trade marketing to ensure smooth order fulfilment and customer satisfaction.

Requirements

Degree in Business, Marketing, Sales, International Business or a related discipline.

Minimum 3 years of relevant sales/business development experience, preferably within the FMCG, beverage, food or consumer products industry.

Experience managing distributors, key accounts or regional customers is highly advantageous.

Proven track record of achieving sales targets and developing new business.

Strong commercial acumen with excellent negotiation and relationship management skills.

Good numerical and analytical skills, with the ability to interpret sales data and market performance.

Excellent communication, presentation and interpersonal skills.

Willingness to undertake frequent regional travel across APAC.

Other Information

EA License Name & License Number: SMTP Consult Pte. Ltd. (23C1754)

EA Personnel Name & Registration Number: Keith Wong (R24125987)