Media & Data Analyst (FMCG, 12 Month Contract) UID:2269

Role Overview

We are looking for a  data-driven digital marketing professional  with a strong passion for analytics, media optimisation, and growth. The ideal candidate is comfortable working in a fast-paced environment and can translate data into actionable marketing strategies. This role will drive  always-on, data-driven marketing, optimise media investments, and identify innovative opportunities to improve campaign performance and ROI.

Key Responsibilities

Own  paid media optimisation and channel efficiency, managing always-on campaigns and real-time funnel tracking across attribution and audience segmentation.

Optimise  campaigns, media bids, creatives, and audience targeting  to drive sales, growth, and ROI.

Measure the  effectiveness and value of media and web personalisation campaigns, providing actionable insights and recommendations.

Develop and introduce  innovative media ideas, formats, and approaches  to enhance media plans.

Analyse and report on  cross-channel campaign performance and brand metrics, recommending in-flight optimisation where required.

Integrate  CRM and first-party (1P) data  to improve audience segmentation, targeting, and personalisation.

Lead  creative optimisation through A/B testing, rapid iteration, and data-driven insights.

Build and maintain  custom analytics dashboards and performance reports  for relevant stakeholders.

Analyse  consumer trends, user behaviour, and digital experience data  to inform digital, mobile, and social marketing strategies.

Manage  performance marketing campaigns  in collaboration with Commerce and Media teams, including experience driving traffic and sales through  e-commerce platforms such as Shopee and Lazada.

Develop frameworks and processes to enable  faster, smarter, and more effective media deployment and optimisation  across platforms and markets.

Act as a subject matter expert, sharing  media, analytics, and data-driven marketing best practices  with the wider marketing team.

Requirements

Degree in  Marketing, Digital Marketing, Data Analytics, Business, Statistics, or a related discipline.

3–5 years of experience  in digital marketing, performance marketing, media analytics, or a similar role.

Strong hands-on experience in  paid media buying, campaign optimisation, and performance marketing.

Solid understanding of  digital advertising platforms, media planning, audience targeting, attribution, and funnel tracking.

Strong analytical skills with the ability to translate  data and insights into actionable marketing recommendations.

Experience working with  CRM, first-party data, audience segmentation, and personalisation.

Hands-on experience with  A/B testing and creative optimisation.

Proficient in  Google Analytics/GA4, Excel, and dashboard/reporting tools; experience with SQL, Tableau, Power BI, or similar tools would be an advantage.

Experience managing  e-commerce performance campaigns, particularly across  Shopee and Lazada, would be highly preferred.

Strong understanding of  ROI, ROAS, CPA, conversion rates, and other digital performance metrics.

Excellent stakeholder management and communication skills, with the ability to work collaboratively across  Marketing, Commerce, Media, and Data teams.

Highly analytical, curious, and proactive, with a strong  growth and experimentation mindset.

Experience working across  multiple markets or regional campaigns  would be an advantage.

We regret that only shortlisted candidates will be notified.

Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.

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