Content Marketer

🎯 About the Role

We’re looking for a Content Marketer (Hands-on) who enjoys both thinking and creating.

You will own the full content process end-to-end, from planning ideas and storytelling, to filming and editing, to posting and improving performance.

This role combines content strategy, brand storytelling, and execution, and plays a key role in shaping how our brands show up across platforms.

This is a hands-on role. You are expected to strategise, create, and execute.

🔑 Key Responsibilities

🎯 Content Strategy & Planning

Plan content ideas, angles, and storytelling across brands

Decide hooks, formats, and messaging

Align content with campaigns and brand direction

📹 Filming & Content Creation (Core)

Film short-form content (Reels, TikTok)

Be actively involved in shoots and on-ground execution

Direct framing, pacing, and delivery

✂️ Editing & Production

Edit videos

Ensure content is clear and engaging

Maintain consistency in tone and style

📲 Posting & Execution

Post content across platforms

Ensure captions, hooks, and structure are complete

📊 Performance & Improvement

Review content performance (views, retention, engagement)

Identify patterns in what works and refine future content

Continuously improve hooks, pacing, and storytelling

You should be comfortable taking content from

idea → execution → publishing → improvement

📊 KPIs

Number of content pieces published weekly

Views per content

Retention rate

👤 Requirements

Experience & Skills

Experience in content creation, marketing, or media

Ability to execute content consistently

Understanding of social platforms, hooks, storytelling, and audience behaviour

Able to identify what works and improve content over time

Mindset

Hands-on and execution-focused

Comfortable moving fast and iterating

Takes ownership of output

Open to feedback and continuous improvement

You Are

Comfortable being involved in shoots

Hands-on with filming and editing content

Willing to test, learn, and refine ideas over time

Additional Requirements

Strong proficiency in both English and Chinese (spoken and written)

Comfortable appearing on camera or directing on-camera content

Experience in beauty, wellness, or lifestyle content is a plus

🎯 Performance Expectations

Consistent content output on a weekly basis

Content improves in quality and engagement over time

Able to contribute to both brand growth and overall performance

Fast learning and iteration cycles

🚀 Why Join Us

High ownership — your work directly shapes how our brands grow

Opportunity to build content that is both meaningful and effective

Work closely with founders and contribute to real business outcomes