Advertising Specialist [ Google Ads, Performance Max (PMax) ]

Performance Marketing Specialist (Google & Video Focus)

5 Work Days Per Week

Office Near Tai Seng MRT, Singapore

Medical Benefits Provided

Entitled to Yearly Bonus & Performance Bonus

Requirements

Education:  Bachelor's degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.

Experience:  Minimum 5 years of hands‑on experience in advertising operations, with a  heavy, specialized focus on Google ecosystem advertising (Search, Performance Max, and YouTube). Experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.

Platform Proficiency:

Core Expertise:  Deep, hands-on mastery of  Google Ads —specifically advanced Search campaign architectures, Performance Max (PMax) asset group optimization, and YouTube video ad funnels.

Secondary Platforms:  Familiarity with TikTok Ads, Ocean Engine, and a  minor/supporting  working knowledge of Meta Ads.

Analytical Skills:  Strong data analysis skills with advanced familiarity with Excel/Google Sheets, attribution tracking, and analytics tools to evaluate multi-channel performance.

Mindset & Execution:  Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple complex campaigns and projects in a fast‑paced environment.

Collaboration:  Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

Strategic Budget Management:  Develop and execute annual advertising strategies with a heavy emphasis on Google search and video channels, manage monthly advertising budgets, and ensure strict ROI and performance targets are consistently achieved.

Google Ecosystem Mastery (Primary Focus):  Oversee day‑to‑day operations with a core concentration on  Google Ads, driving advanced optimization for  Search campaigns, scaling  Performance Max (PMax)  strategies, and managing high-impact  YouTube advertising  campaigns (covering setup, audience targeting, asset optimization, and A/B testing).

Multi-Platform Operations (Minor Focus):  Maintain foundational oversight of secondary and emerging platforms (including TikTok Ads, Ocean Engine, and light maintenance on Meta Ads) as secondary traffic sources.

Data-Driven Analysis & Reporting:  Conduct in‑depth analysis of campaign performance and key funnel metrics across Google properties; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.

Creative & Landing Page Collaboration:  Collaborate closely with creative, content, and product teams to guide video ad concepts for YouTube, asset groups for PMax, and support landing page optimization for maximum campaign effectiveness.

Market Trends & Adaptation:  Stay informed of industry trends, Google algorithm/policy updates, and competitor activities; proactively adjust strategies and explore new Google advertising features and formats.