Marketing Lead, CIS Region (Contract)

Responsibilities

Develop and execute marketing plans for CIS markets, supporting customer acquisition, engagement, retention, and revenue growth.

Own the campaign lifecycle, from concept and planning through execution, performance tracking, and post-campaign analysis.

Create and adapt content for email, push notifications, websites, social media, and other digital channels, ensuring consistent brand messaging and relevance to local audiences.

Localise campaigns and promotional offers to reflect regional languages, cultural preferences, and consumer behaviour.

Manage regional campaign calendars, budgets, and timelines, coordinating with global marketing and local teams.

Build relationships with regional partners, influencers, and media outlets to support campaigns and strengthen brand awareness.

Monitor regional market trends, competitor activity, and customer feedback to identify growth opportunities.

Analyse campaign results and share recommendations with stakeholders to improve targeting, content, and channel performance.

Collaborate with Product, Operations, and other teams to align regional marketing activities with business priorities.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

At least 3 years of relevant marketing experience, including hands-on experience in CIS markets.

Proven experience managing digital campaigns from planning through execution and evaluation.

Strong understanding of regional consumer behaviour, cultural preferences, and digital marketing channels.

Strong content creation and localisation skills across email, web, social media, and other digital platforms.

Ability to analyse campaign data and use insights to improve performance.

Strong project management and communication skills, with the ability to coordinate multiple campaigns across teams.

Fluency in Russian for regional content and stakeholder communication, with strong English for collaboration with global teams.

Nice to Have

Experience managing campaigns across multiple CIS markets.

Experience working with regional influencers, media, or marketing partners.

Familiarity with CRM, marketing automation, and campaign analytics tools.

Wong Shu Teng Joey

EA License: 23C2060

Reg ID: R2095170

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