E-commerce Lead

Our client is a Singapore-based deep tech company building next-generation humanoid robotics platforms and the software that powers them. Known for building in public and shipping to real hardware, the company has a growing community of developers and enthusiasts who want to represent the brand. They are hiring their first E-Commerce Lead to launch and own their online store from the ground up.

What You'll Do

Launch and own the company's e-commerce store from scratch, including platform selection, storefront build, checkout, payments, and tax setup across Singapore, Vietnam, the US, and international markets

Develop the first product line with the brand and design team, spanning apparel, accessories, and limited-edition drops

Own merchandising strategy and the launch calendar, including pricing, product mix, seasonal drops, and tie-ins with company milestones

Set up and manage fulfillment operations, including print-on-demand and 3PL partners, inventory, packaging, and global shipping

Own the store's P&L, including margins, unit economics, and forecasting

Drive growth and conversion through analytics, email/lifecycle marketing, landing pages, and merchandising experiments

Manage the end-to-end customer experience, including support, returns, and the post-purchase journey

Partner with cross-functional teams to plan expansion into adjacent product categories (kits, spare parts, components) over time

Core Key Skills

Proven experience launching or running a direct-to-consumer e-commerce store, ideally on Shopify, from setup through steady-state operations

Strong generalist skill set spanning merchandising, operations, and growth

Comfortable working zero-to-one, making independent calls and iterating quickly

Solid understanding of fulfillment and logistics, including 3PL, print-on-demand, inventory, and cross-border shipping

Data-driven approach to pricing, margin, and conversion decisions

Strong brand and product instincts, with an eye for what a technical, design-conscious audience wants

Nice to Have

Shopify Plus experience, or hands-on comfort with themes, apps, and Liquid

Existing relationships with print-on-demand and 3PL vendors

Experience selling physical or hardware products, including spare parts or kit-style catalogs

Merch or community commerce experience for a developer, gaming, or open-source brand

Genuine interest in robotics, open source, and building in public