Marketing Manager

DUTIES & RESPONSIBILITIES:

Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy

Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely

Conducts an analysis of the effectiveness of marketing campaigns

Interviews, hires, and trains marketing staff members

Establishes marketing goals based on past performance and market forecasts

Oversees current offerings and comes up with initiatives for new products or services

Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams

Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects

Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings

Works within the department budget to develop cost-effective marketing plans for each product or service

Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

Builds relationships with external content providers such as publishers to pursue publicity and promotional activities

Plays an active role in improving the development of customer database

Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality

Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences

Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS

Bachelor's Degree in Marketing, Business, or related field

Expert on media channels, client relationships

Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication

Excellent leadership, people management, and detail-orientated

Well-versed in marketing budgeting and organisation

Copywriting skills

Computer-literate - Microsoft Office, Mac, and Windows OS

Multi-tasking skills