Marketing Manager

Job Description & Requirements

Job Description

Interviews, hires, and trains marketing staff members

Establishes marketing goals based on past performance and market forecasts

Oversees current offerings and comes up with initiatives for new products or services

Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

Works with marketing staff to develop detailed marketing plans for all media channels and sales teams

Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects

Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings

Works within the department budget to develop cost-effective marketing plans for each product or service

Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback

Requirements

Bachelor's Degree in Marketing, Business, or a Related Field, Marketing Strategy

Expert on Media Channels,Client Relationships

Excellent Creativity, Adaptability, Research, Analysis, Writing, Public Speaking, Interpersonal Communication

Excellent Leadership, People Management, and Detail-Orientated

Well-versed in Marketing Budgeting and Organisation

Multi-Tasking