Product Marketing Manager (Platform & AI Solutions)

Job Summary

We are looking for a strategic and execution-oriented Product Marketing Manager (PMM) to own the positioning, messaging and go-to-market strategy for Landi's platform and AI-enabled solutions. The role covers our SaaS platform portfolio — device and estate management, application and content management, remote deployment and lifecycle services — together with the AI capabilities delivered on top of it.

This is a 0→1 role: as the first PMM in a newly centralized function, you will write the playbook rather than inherit one — designing how Landi positions, prices, launches and scales its platform and AI-powered solutions globally.

You will develop a deep understanding of our customers, markets, products and emerging AI capabilities, and translate that insight into compelling narratives that drive adoption, retention and recurring revenue. You will work cross-functionally with Product, Engineering, Sales, Finance, Legal, Communication and Operations to ensure our solutions deliver clear value at every stage of the customer lifecycle.

The role carries end-to-end ownership of the commercial story: value proposition and messaging, pricing and packaging, go-to-market strategy for new solution launches, features, AI capabilities and external partner integrations, and the market, competitive and customer research that informs them.

Responsibilities

Platform Positioning, Messaging & Value Proposition

Own positioning and messaging for the platform portfolio — device and estate management, remote deployment, monitoring and terminal lifecycle management — articulating the total cost of ownership and operational efficiency case to acquirers, PSPs, ISVs, retailers and distributors

Build differentiated value propositions per segment, market and vertical, translating platform and SaaS capabilities into clear customer outcomes

Gather and synthesize customer feedback to sharpen product-market fit and messaging

Cooperate with Product Management to influence product direction and prioritize customer needs, bringing market insight into product planning

Application, Content & Ecosystem Marketing

Market the application and content management layer: app catalogue and distribution, remote software and content updates, configuration, versioning and controlled rollout — turning platform capability into measurable estate-owner and merchant outcomes

Build the ecosystem and partner-integration narrative: third-party application onboarding, ISV enablement and marketplace value for both platform operators and application partners

Position the platform as the foundation on which AI capabilities and value-added services are delivered, so the platform and AI stories reinforce rather than compete with each other

Support the attach and expansion motion: position platform subscriptions, modules and managed services alongside device deals so recurring revenue grows with estate size

AI Solutions Marketing

Own product marketing for AI-enabled features and solutions, converting technical capability into concrete customer use cases, business outcomes and proof points

Partner with Product, Engineering and relevant AI/technology teams to understand AI capabilities, limitations, roadmap and customer requirements

Develop go-to-market strategies for AI-powered launches, including target segments, use cases, positioning, messaging, launch plans, adoption programmes and success metrics

Support customer education and adoption of AI capabilities by communicating practical use cases and expected business value in clear, non-technical language

Pricing, Packaging & Commercial Structure

Own the Pricing and Packaging lifecycle; collaborate with Finance and Product to define subscription models that balance market competitiveness with high-margin SaaS profitability

Define and maintain the commercial structure of the solutions portfolio (SKUs, software bundles, service packages, options and add-ons)

Assist in RFP/RFI responses and design tailored commercial offers where required

Go-to-Market, Launch & Lifecycle Marketing

Shape and execute go-to-market strategies for new solutions, features, platform modules and partner integrations

Collaborate with the Communication team on campaigns that drive pipeline, conversion, retention and expansion

Support customer lifecycle marketing including onboarding, adoption, retention, upsell and cross-sell initiatives

Sales Enablement & Field Engagement

Enable Sales teams with sales decks, battle cards, demos, solution and use-case narratives, FAQs, objection-handling guides, pricing narratives and training

Go further than materials: actively push and animate the sales organization around the story through field engagement, deal support and regular pipeline-facing touchpoints

Trust, Security & Responsible AI Messaging

Work with Legal, Security and Product teams to ensure platform and AI messaging accurately reflects data privacy, security, certification and governance commitments

Build the trust narrative enterprise buyers ask for — data handling, model limitations, human-in-the-loop safeguards and auditability — and translate evaluation and monitoring practice into assurance that shortens security and procurement review cycles

Maintain claim discipline across all messaging: no capability is marketed beyond what the product reliably and demonstrably delivers

Market Intelligence & Performance

Conduct market, competitive and technology trend analysis across platform, SaaS and AI to identify emerging customer needs, whitespace opportunities and points of differentiation for Landi's solutions

Conduct market analysis and competitive intelligence to ensure SaaS profitability

Establish and track key performance indicators for platform and AI launches — awareness, adoption, usage, conversion, customer feedback and commercial impact — and use those insights to refine positioning and GTM strategy

Qualifications

Master's degree in Marketing, Business, or a related field

At least 4-7 years of experience in produc