Staff Program/Project Manager, Channel Marketing

About our group:

The Seagate Etail/Retail Route-to-Market team ensures the company’s go-to-market plans are successfully executed across global etail/retail channels. The team manages and aligns the 4Ps — product, pricing, placement, and promotion — to ensure plans support business targets and drive revenue growth. Working closely with product marketing, sales, analytics, and global marketing teams, the group coordinates product launches, pricing strategy, channel placement planning, and promotional activation across regions. The team also monitors channel performance, analyzes business results, and surfaces insights that inform pricing, investment, and growth decisions

About the role - you will:

The Etail / Retail Manager is responsible for driving revenue and margin performance across assigned etail and retail platforms. This role translates regional strategy into execution by optimizing pricing, promotions, and marketing investments while ensuring strong collaboration with sales, platforms, and partner teams. The role typically manages a portfolio of tier 1 and tier 2 accounts across strategic, growth, and opportunistic platforms.

Key Responsibilities

Business Performance Management

• Own GMV, margin, and cost-to-serve performance for assigned accounts
• Monitor performance against targets and identify risks and opportunities
• Balance short-term sell-out acceleration with long-term margin sustainability Pricing and Promotion Optimization
• Define and execute promotion strategies by platform
• Optimize promo depth, mechanics, and timing based on performance and market conditions
• Ensure alignment with regional pricing guardrails and margin targets

MDF Planning and Investment

• Allocate and prioritize MDF across campaigns, platforms, and partners
• Track and evaluate ROI of marketing investments, including campaigns and influencer activities
• Reallocate budget dynamically to improve efficiency and performance Campaign and Platform Execution
• Translate commercial priorities into executable campaign plans
• Work with agency and platform teams to deliver traffic, conversion, and visibility improvements
• Ensure execution excellence across product pages, catalog, and advertising placements Performance Analytics and Insights
• Analyze key drivers including traffic, conversion, ASP, and margin
• Identify underperformance root causes and growth opportunities
• Convert insights into actionable optimization plans

Platform and Partner Management

• Build and maintain relationships with key platform stakeholders
• Identify and scale new growth opportunities with partners and distributors
• Support pilot programs and new platform initiatives Cross-Functional Collaboration
• Partner closely with Sales and Pricing to align plans
• Ensure readiness for campaigns including stock availability, pricing, and content
• Drive alignment and execution across internal and external stakeholders

Additional Information

This role operates at the intersection of strategy and execution, requiring strong commercial judgment and the ability to drive performance through cross-functional collaboration and data-driven decision making.

Reporting Structure

• Reports to: Regional Senior Manager
• Works closely with: Sales, Pricing, Analytics, Agencies, and Platform Partners

About you:

• Bachelor’s degree in Business, Marketing, or related field
• 5–8 years of experience in eCommerce, retail, or digital marketing
• Experience managing online marketplaces or retail platforms (e.g., Amazon, Shopee, Lazada, Tiktok)
• Strong analytical skills with ability to interpret data and translate into actions
• Experience managing marketing investments and evaluating ROI
• Strong stakeholder management and cross-functional collaboration skills • Ability to operate across both strategy and execution

Your experience includes:

• Experience in consumer electronics or technology industry
• Familiarity with pricing strategy and margin management
• Experience working with agencies and platform partners
• Knowledge of marketplace tools, advertising platforms, and analytics dashboards