Brands Communication Specialist

Responsibilities

Plan and execute integrated marketing campaigns across digital (social media, email) and physical (in-store) touchpoints to drive sales and brand awareness.

Draft and edit high-quality content, including press releases, blog posts, and social media scripts. You may also be expected to film and edit short-form videos (e.g., Reels or TikToks) for retail promotions.

Act as a custodian for the brand’s visual identity and tone of voice, ensuring all marketing materials and store communications align with global or local guidelines.

Coordinate media launches, handle press inquiries, and monitor brand sentiment in the local market. This includes managing relationships with journalists and influencers.

Organize and manage logistics for showroom experiences, pop-up events, and in-store workshops to engage customers directly.

Monitor campaign KPIs and social media metrics to provide actionable insights for future marketing strategies.

Key Skills

Strategic & Creative: Ability to translate brand frameworks into practical communication tools that resonate with the local Singaporean audience.

Technical Proficiency: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator) and content management systems (CMS) is often essential for creating retail collaterals.

Stakeholder Management: Strong interpersonal skills to collaborate with internal teams (Sales, E-commerce) and external vendors or agencies.

Adaptability: The retail environment is fast-paced; you must be able to manage multiple projects and meet tight deadlines, sometimes working weekends for major launches or events.

2-3 years of relevant experience preferred.

Remuneration will commensurate with experience. Range from SGD3000 to SGD 5000.