Senior / Specialist (Category Management / Commercial & Marketing)

Category Management

Manage the end-to-end lifecycle of assigned food commodity categories, including new product introduction, assortment optimization, pricing strategy, and slow-moving inventory management.

Drive category growth through strategic planning, product mix optimization, and margin enhancement initiatives.

Monitor category performance, sales trends, and profitability to identify opportunities for revenue growth and operational efficiency.

Develop and execute category strategies aligned with business objectives, customer needs, and market demand.

Pricing & Revenue Management

Conduct regular market benchmarking, competitor analysis, and price surveys to develop competitive pricing strategies while maintaining target gross margins.

Monitor procurement costs, supplier pricing, and market fluctuations, particularly within fresh produce and perishable food categories.

Collaborate with suppliers through sourcing exercises and negotiations to enhance cost competitiveness and profitability.

Analyze product performance and adjust pricing strategies proactively in response to market trends, supply conditions, and customer demand.

Data Analysis & Commercial Insights

Analyze daily, weekly, and monthly sales, pricing, and customer purchasing data to identify market trends, consumer behavior, and growth opportunities.

Generate actionable insights and recommendations to support strategic decision-making and commercial planning.

Develop and maintain performance dashboards and reports to monitor key business KPIs, including sales growth, category profitability, inventory turnover, and margin performance.

Utilize data-driven approaches to improve category performance, customer engagement, and overall business outcomes.

Marketing & Promotional Management

Plan, coordinate, and execute marketing campaigns, promotional activities, and seasonal initiatives across online and offline sales channels.

Manage e-commerce platform promotions, including special offers, bundle deals, new product launches, and inventory clearance campaigns to maximize product sell-through.

Work closely with the Marketing team to develop promotional calendars, campaign strategies, and product visibility initiatives.

Evaluate campaign effectiveness and return on investment (ROI) through post-campaign analysis and performance tracking.

Identify market opportunities and consumer trends to support product positioning, branding, and customer acquisition strategies.

Market Analysis & Cross-Functional Collaboration

Conduct ongoing market research and competitor analysis to stay informed of industry developments, pricing movements, and emerging consumer trends.

Lead or participate in regular cross-functional meetings with Sales, Procurement, Supply Chain, Operations, and Marketing teams to align business priorities and category strategies.

Provide timely market intelligence and commercial recommendations to support business planning and maintain market competitiveness.

Ensure effective coordination across departments to achieve sales targets, inventory availability, and customer satisfaction objectives.

Customer Relationship Management

Manage and develop relationships with both existing and prospective customers to drive business growth and customer retention.

Understand customers' operational requirements and business objectives to provide tailored product and service solutions.

Act as a trusted advisor and key point of contact for strategic accounts, ensuring high levels of customer satisfaction and long-term partnership development.

Gather customer feedback and market insights to support continuous improvement of products, services, and category offerings.

Requirements

Bachelor's degree in business administration, Marketing, Supply Chain Management, Food Science, or related disciplines.

Minimum 4-5 years of experience in Category Management, Product Management, Commercial Operations, Procurement, or Marketing within the FMCG, fresh food, food service, or B2B distribution industry.

Strong understanding of fresh produce, food commodities, pricing dynamics, and category management principles.

Demonstrated experience in pricing strategy, margin optimization, sales analysis, and commercial planning.

Proficient in Microsoft Excel and data analysis tools, with the ability to translate complex data into actionable business insights.

Strong stakeholder management, negotiation, and cross-functional collaboration skills.

Excellent communication and presentation abilities with a customer-centric mindset.

Results-driven, commercially astute, and capable of thriving in a fast-paced and dynamic business environment.