Marketing Manager (Performance & Campaigns)

We are looking for a Marketing Manager to drive our marketing performance across digital channels, while overseeing the execution of key campaigns and initiatives.

This role focuses primarily on digital performance, while ensuring strong alignment across both online and offline marketing efforts.

Key Responsibilities

1. Strategic Marketing & Planning

Develop and implement annual marketing plans with the team that align with business goals, maximising enrolment and revenue across all centres

Manage marketing budgets with accountability for ROI, cost per acquisition (CPA), and overall campaign performance

Track and report performance against KPIs to senior leadership, providing strategic recommendations to guide business decisions

2. Integrated Campaigns & Activations (Online + Offline)

Oversee execution of integrated campaigns across digital advertising, community activations, and partnerships

Ensure brand consistency and alignment across all marketing touchpoints

Collaborate with centre managers, operations, and academics teams to deliver marketing objectives

3. Performance & Data-Driven Optimisation

Analyse marketing funnel performance and implement data-driven optimisations

Run A/B tests to continuously improve campaigns, targeting, messaging, and creative

Identify opportunities to scale campaigns and maximise results

4. Leadership & Cross-Functional Collaboration

Lead team members and vendors by providing clear direction, timelines, and performance expectations

Work closely with Creative, Performance, and Operations teams to ensure campaigns are executed effectively and align with strategic goals

Provide creative guidance based on performance insights to drive better results

Requirements

3-5 years of experience in digital/performance marketing, ideally with experience in integrated campaigns

Strong knowledge of Meta Ads, Google Ads, with TikTok or other emerging platforms a plus

Comfortable managing budgets and making optimisation decisions based on data

Proven ability to guide creatives, manage vendors, and lead cross-functional projects

Strong communication and stakeholder management skills

Results-oriented mindset with a focus on achieving enrolment, revenue, and ROI targets

Desirable / Plus

Experience in education, enrichment, or consumer services sector

Understanding of parent decision-making psychology and the Singapore education landscape

Salary range: $5,000-$5,500

Why Join Us?

Lead high-impact campaigns that drive enrolment and business growth

Work with a collaborative team of marketers, creatives, and analysts

Competitive remuneration and performance-based incentives

Opportunities for professional development and career growth