Ecommerce Digital Marketing Specialist [CCP for Digital Advertising and Marketing Professionals].

Company Overview

Khome Lifestyle is a retailer focused on household appliances, managing e-commerce presence on Shopee, Lazada, and its own online storefront to deliver quality products and seamless shopping experiences.

Job Summary

Khome Lifestyle seeks a Digital Marketing Specialist to lead performance marketing, optimize product listings, and enhance storefront experience for household appliances across e-commerce marketplaces.

Responsibilities

Plan, execute, and optimize paid advertising campaigns on Shopee Ads and Lazada Sponsored Solutions to increase traffic, conversions, and ROAS

Manage budget allocation and bidding strategies across marketplace advertising platforms to maximize campaign effectiveness

Create and refine product listing content, including titles, descriptions, images, and specifications, to improve search ranking and conversion rates

Coordinate storefront presentation by managing banner design, category layout, and promotional campaign setup to enhance customer engagement

Monitor and analyze key e-commerce metrics such as CTR, conversion rate, ad spend efficiency, and sales attribution to inform marketing decisions

Conduct A/B testing on ad creatives, listing images, pricing, and promotion strategies to optimize performance

Collaborate with suppliers and warehouse teams to ensure stock availability aligns with promotional activities

Stay updated on Shopee and Lazada platform algorithm changes and marketplace best practices to maintain competitive advantage

Required competencies and certifications

Bachelor's degree or equivalent professional experience

Preferred competencies and qualifications

Strong analytical and data-driven skills to interpret performance metrics and implement improvements

Proficiency with digital tools and platforms, with a demonstrated ability to quickly learn new systems

Experience in operationally intensive, process-driven, or client-facing roles such as business operations, professional services, or technical/product work

Strong project management and organizational skills to manage multiple campaigns and listings concurrently

Growth mindset with willingness to engage in structured training to develop e-commerce marketing skills

No prior experience in digital advertising or e-commerce marketing required; full training provided through CCP's structured OJT programme