Video Content Creator & Social Media Specialist

We are looking for a creative and proactive Video Content Creator & Social Media Specialist who is passionate about short-form video content and understands what captures the attention of overseas audiences. We want a content creator who can understand our brand, connect with our audience and help bring Chinese language and culture to life through engaging content.

You should be someone who:

Enjoys creating engaging and creative short-form video content.

Has a good understanding of TikTok, Instagram Reels and YouTube Shorts.

Is curious about overseas audience preferences and social media trends.

Can turn educational and cultural topics into interesting, relatable and entertaining video content.

Is willing to experiment with different content ideas, formats and storytelling styles.

Pays attention to content performance and is open to improving content based on results.

Can work independently while collaborating effectively with the marketing and educational team.

Takes initiative, is responsible for assigned projects, and is willing to learn and grow with the company.

Responsibilities

Overseas Social Media & Content Operations

Manage the day-to-day content operations of our global TikTok and other overseas social media channels.

Plan and develop short-form video content based on the brand's positioning and the interests of overseas audiences.

Research social media trends, audience preferences, and competitor content in the overseas Chinese-learning market.

Manage the end-to-end content process, including content planning, topic selection, production, publishing, and performance tracking.

Monitor key content metrics such as views, engagement, reach, and completion rates, and make recommendations to improve content performance.

Short-Form Video Production & Editing

Create and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and other digital platforms.

Handle video editing, subtitles, music selection, transitions, pacing, and basic visual effects.

Adapt video content and formats to suit different social media platforms and target audiences.

Organise, manage, and repurpose existing video and content assets.

Develop content across areas including Chinese language learning, Chinese culture, student learning experiences, teachers and courses, and brand-related content.

Advertising Creative Support

Create and adapt short-form video creatives for Meta Ads, TikTok Ads, and other digital marketing campaigns.

Develop video concepts and creative approaches based on different marketing objectives, such as awareness, app downloads, enquiries, sign-ups, and conversions.

Test different video concepts, opening hooks, storytelling approaches, and formats.

Review campaign and creative performance and suggest improvements based on available data.

General Video & Content Support

Support video production for the company's website, social media channels, events, and marketing campaigns.

Assist with the production of promotional videos, course introduction videos, student testimonials, teacher-related content, and other brand materials.

Work closely with the marketing and content teams to support other visual and digital content requirements.

Take initiative in identifying new content opportunities and trends that may help grow the brand's overseas audience.

Requirements

Diploma or Bachelor's Degree in a relevant field preferred. Candidates with relevant experience and a strong portfolio are also encouraged to apply.

At least 1 year of relevant experience in video content creation, video editing, social media content, or digital marketing.

Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or other video editing software.

Familiarity with TikTok, Instagram Reels, YouTube Shorts, and other short-form video platforms.

Good command of English, with the ability to understand and work with English-language content for overseas audiences.

Proficiency in Mandarin Chinese is required to support Chinese-speaking clients and manage content within a Chinese-language platform.

Strong creativity, visual sense, and attention to detail.

Basic understanding of social media content trends, audience engagement and content performance.

Able to work independently and manage tasks from content planning and filming/editing through to publishing.

A port folio or examples of previous video/content work will be an advantage.

We regret that only shortlisted candidates will be notified.