Marketing Executive

Job Duties and Responsibilities

Marketing Role

Work with the direct report to conceptualise and develop marketing collaterals such as electronic direct mailer (EDM), advertisements, flyers, posters through in-house production and/or external production via designers / agencies.

Ensure all marketing collaterals are within WEG brand guidelines.

Administer WEG’s Social Media platforms such as Instagram, TikTok and Facebook, etc.

Manage and enhance WEG webpage.

Assist superior to research, analyse and evaluate marketing activity, including competitor analysis, student profiling and identification of potential new enrolments.

Assist superior to evaluate the effectiveness of the marketing channels and source for cost-effective marketing platforms.

Admission Role

Manage and coordinate the centres' enrollment inquiries from all channels and work with centres to convert them into enrollments.

Initiate regular follow-up on prospective parents via email, telephone, social media, and in person.

Liaise and build positive relationships with various stakeholders and prospective parents.

Facilitate foreign student admission.

Job Specifications

Diploma in Visual Communication, Digital Marketing, Information Technology, or equivalent.

Minimum 1 year of relevant experience.

Experience in the early childhood industry will be an added advantage.

Possess in-depth knowledge and understanding of the various social media platforms.

A hands-on and result-oriented person

Proficient in MS Office, video editing software, and web design tools.

Strong Communication Skills

Good Team Player