Marketing Executive

Responsibilities

Brand & Content Creation

Develop engaging marketing content including visuals, videos, social media captions, stories, newsletters, and promotional materials to attract and retain customers

Ensure consistent brand messaging across all marketing channels and customer touchpoints to strengthen brand identity

Coordinate with internal creative teams and external vendors to deliver marketing campaigns and creative assets on schedule

Assist in producing marketing collateral for both digital and print platforms to support promotional efforts

Social Media & Digital Marketing

Manage and expand the company’s presence on TikTok, Instagram, Facebook, and Xiaohongshu (RED) to increase audience engagement

Plan, create, and execute monthly social media content calendars aligned with marketing objectives

Support livestream sessions, influencer collaborations, and digital campaigns to boost brand visibility and sales

Monitor campaign performance by analysing engagement metrics and recommend optimizations to improve results

Stay informed on social media trends, platform updates, and emerging digital marketing opportunities to maintain competitive advantage

Campaign Execution

Coordinate promotional campaigns, product launches, sampling events, retail activations, and seasonal marketing initiatives to drive customer engagement

Support booth and exhibition setups, roadshows, trade shows, and retail point-of-purchase (POP) displays to enhance brand exposure

Prepare marketing presentations, campaign reports, and performance summaries for management to inform decision-making

Assist in coordinating marketing materials and campaign logistics to ensure timely and smooth execution

Cross-Functional Collaboration

Collaborate closely with E-commerce, Business Development, Creative, and Operations teams to support integrated marketing initiatives and achieve business goals

Support new product launches, packaging updates, and promotional activities to maximize market impact

Coordinate with external agencies, suppliers, and partners to meet project timelines and deliverables efficiently

Requirements

Diploma or Bachelor's Degree in Marketing, Communications, Design, Business, or related field

1–3 years of experience in digital marketing, social media, or brand marketing

Proficiency in Canva; experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) is an advantage

Strong copywriting and communication skills in English

Familiarity with social media analytics tools and digital marketing best practices

Well-organised, detail-oriented, able to manage multiple projects in a fast-paced environment

Positive attitude, willingness to learn, and collaborative team player