Product Marketing Manager (Expert) / Product GTM Specialist

Job Responsibilities

New Product Market Introduction: Own the front-end NPI (New Product Introduction) process for new products, spanning product definition, project initiation & development through to market launch.

New Product Launch Management: Align cross-functional teams including product, R&D, sales, supply chain and after-sales to complete Go-To-Market preparation and ensure successful product launches.

Product Portfolio Strategy: Develop channel-specific product strategies and SKU planning; manage product lifecycles and end-of-life strategies.

Supply-Demand Alignment & Allocation: Participate in S&OP and demand forecast reviews, define supply priority rules and product allocation policies.

Business Analysis & Retrospective: Join business review meetings to conduct regular closed-loop retrospectives on product launch performance and price execution.

Market Analysis & Insights: Conduct market research and generate actionable insights for the assigned market segment.

Requirements

Minimum 6 years of GTM working experience in consumer electronics, smart hardware or robotics industries.

Strong project management capabilities.

Solid understanding of hardware product development workflows and frontline sales scenarios.

Excellent cross-functional collaboration and stakeholder influence skills; resilient under pressure with proven conflict resolution ability.

Bilingual proficiency in English and Mandarin. Experience working in multinational companies. Hands-on 0-to-1 experience for China overseas businesses is a plus.