Senior Manager, Integrated Communications & Media Strategy

Designed specifically for high-caliber media agency leaders looking to transition in-house, this role leads comprehensive communications strategies, corporate storytelling, executive positioning and crisis management while directing retainer agencies and partner ecosystems

Lead and manage external PR, media and creative agencies to plan and execute multi-channel communications strategies aligned with commercial and brand priorities.

Leverage deep local to international/regional media networks to proactively pitch compelling narratives across lifestyle, entertainment, tradenand corporate press. Act as an internal account director for C-suite leaders - pitching executive thought leadership, securing speaking slots and driving award submissions to build brand authority.

Direct proactive and reactive crisis response frameworks to safeguard corporate reputation and preserve brand equity across all channels.

Partner with government agencies, tourism related authorities and corporate sponsors to ensure aligned messaging across public-facing touchpoints.

Establish communications measurement frameworks and media performance metrics to evaluate agency output, coverage sentiment and business impact.

Requirements

Min 10+ years & above experience in PR, communications &/or media strategy with proven background in a media/PR agency handling fast-paced, multi-stakeholder accounts & partnering with public sector/government entities.

Strong established relationships with local/regional media outlets and proven expertise in story pitching, earned/paid strategy and crisis management.

Exceptional written and verbal communication skills to engage diverse media networks and stakeholders effectively

EA License No: 96C4864

CEI Reg No: R1104487 (Tan Hui Yung Janet)