Marketing & Communications Manager (Hospitality)

About the Role

Join a heritage hospitality property where commercial success drives meaningful community impact. Reporting to the Head of Sales & Marketing, you will lead integrated marketing strategy across Rooms, F&B, Weddings and MICE - all driving revenue growth while championing a purpose-led brand narrative.

Key Responsibilities

Shape brand identity and deliver consistent, high-quality customer experiences across all physical and digital touchpoints.

Lead SEO/SEM, social media, email marketing and paid channels to boost digital visibility and maximize direct bookings.

Develop and execute multi-channel campaigns and targeted promotions to drive customer acquisition and revenue streams across all hotel segments.

Manage public relations, media engagement, corporate communications and online reputation strategies.

Collaborate with tourism bodies, corporate partners, content creators, and industry stakeholders to expand brand reach.

Manage marketing budgets and vendor relationships while leveraging data analytics to optimize campaign ROI.

Requirements

Min 8 years experience in marketing communications, brand management, PR or digital marketing of which 5 years within hospitality/tourism/lifestyle sectors

Has demonstrated success in running integrated, multi-segment campaigns that translate brand and digital marketing into measurable commercial outcomes

Familiar with operating hotel CRM systems, booking engines or any other hospitality marketing tech solutions is an advantage.

Strong storytelling capabilities, excellent stakeholder management skills and a data-driven approach to creative problem-solving.

EA License No: 96C4864

CEI Reg No: R1104487 (Tan Hui Yung Janet)